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CV

Isaac Hernandez-Cedeño

E-mail: ihernandezc91@hotmail.com

Phone: +5215538966281

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Professional info​

I am a data scientist with 10 years of experience, and I am seeking new opportunities in the field. I am a dedicated and creative professional.

​In 2015 I created predictive maintenance models for ADO in Mexico City.

From 2017 to 2020 I developed social risk models for UNAM in Mexico City.

In 2021 I collaborated to create the GeoMarketing Model and the Digital Marketing Optimization Model, and also developed the UTM's calculator for full funnel digital tracking for ABInBev in Mexico City.

In 2022 I developed and taught the Data Science Career Path for the Monterrey Digital Hub in Mexico City.

In 2023 I developed the "World Best Forecasting Model" for Reckitt Benckiser in Mexico City.

In 2024 I leaded the creation of Smart Insights, one of the best AI applications in the Neoris catalog.

​My skills include a diverse range of software listed on the right.

Languages

Spanish (Native)

English (Advanced C1)

Italian (Basic)

Work experience
Neoris - EPAM

Data Science Senior Consultant (Ago 2024 - Present)

► Lead of R&D Neoris internal initiatives.

► Technical interviewer for new talent.

HDSupply USA-Canada

► Lead the code review and adaption of ML models to GCP.

► Lead a team of +10 developers from India and Mexico.

Reckitt Benckiser USA

► Lead the creation of Smart Insights, application to deliver tactical business recommendations powered by AI + RAG inside Azure, sold worldwide ~150k USD per client.

► Lead the UX/UI, Frontend, and Testing phases with external teams.

► Identify business needs and pain points via workshops with up to four levels of stakeholders.

► Lead the research and adaption of platforms and cloud architecture with Microsoft Partners.
► Lead a team of +10 developers from India and Mexico.

Steeldynamics.

► Develop an AI application inside Azure for the creation of purchase quotations, reducing the customer first contact time by up to 40%.

► NLP cleaning and processing 100% compatible with Windows, Mac, Linux, iOS, and Android files.

► Automated execution every 30 mins of the full pipeline to populate an SQL database as output.

Chubb

► Develop an AI application for the categorization of IT Support Tickets, reducing the resolution time up to 50%.

 

Data Science Expert Consultant (Apr 2022 - Ago 2024)

 

Reckitt Benckiser Mexico

► Multi-Retailer (Price Club, Drug Store, Self Service) IBP Forecasting for Drug Products, Milk Modifiers, and Baby Formulas with accuracies of up to 90% at a national level, widely recognized as one of the best models at a global level.
► Raising awareness of security and privacy in the use of AI, implementing AI Copilots to increase productivity by up to 40%.
► Azure Databricks, Azure Storage, Power Automate, and Power BI Integrations reducing labor time by up to 200 hours per year.
► Results presentation to National and Global Leaders.
► Awarded as the "World's Best Forecasting Model" with a Reckitt Compass Award in 2023.

► Lead a team of 4 data scientist from India and Mexico.

Monterrey Digital Hub

► Train over 200 employees from different corporations (Cemex, DeAcero, Neoris, Sigma, Femsa, Home Depot, Banorte, Oxxo, Ragasa, Xignux) as Data Scientists inside Monterrey Digital Hub and DataRebels.
► Creation of live and on-demand LMS Data Science training programs with an average NPS of 90/100 and an engagement time of up to 90%.
► Integration of Business Model Canvas and Stakeholder Analysis in Learning Programs and Project Development, increasing the training demand by 20%.
► Evaluating feasibility and performance of Data Science projects, by budget and time optimization, increasing graduation rate by 30%.

National Autonomous University of Mexico

Data Science Teacher (August 2020 - Present)

► Creation of the curricula “Data Science Applied in the Energy Sector”
for the Master's and PhD program in Energy Engineering.
► Proposal to include ML, DS, and AI in every Bachelor's Degree for the School of Engineering.
► Evaluation of the performance of models proposed by students
in their own projects.
► Submission of recommendations for increasing the performance of the
models proposed by students.
► Application of data science in energy investigations (solar, wind,
hydroelectric, and energy planning).

AB-InBev

Marketing Science Lead (June 2021 - May 2022)

► Creation of data-driven models for audience targeting and campaign optimization, obtaining improvements up to 20% vs 5% in the KPI with budgets from 5-60 MDP.
► B2B & B2C customer full-funnel multi-platform integration for Ecommerce via Salesforce Datorama.

► Creation of taxonomy for UTMs, QRs, bitlys, and, deep links enabling the 360 tracking in owned channels.
► Results presentation to national and global directors and marketing vice presidents.

► Awarded as the "World Best Data Team in ABInBev" on 2021.

Global Factor

Data Science and Sustainability Consultant (April 2021 - December 2021)

► Analysis of qualitative and quantitative co-benefits with a Data Science approach to create a data-friendly assessment process.
► Creating of key-value modules and visualizations in open-source tools, increasing software adoption by 20%.
► Creation of workshops to train users and administrators through online training, training up to 100 employees in the energy sector.

National Autonomous University of Mexico - Energy Planning Unit

Data Science Coordinator (August 2017 - December 2020)

► Lead author and conference speaker at the International Seminar: Frontier Topics in Sustainability, 2019, IV Latin American Risk Analysis Society Conference, among others.

► Lead author of the article “Social and environmental conflict analysis on energy projects: Bayesian predictive network approach” published in the Energy Policy Journal.

► Energy analysis and sustainability troubleshooting, solving Mexican Department requests to the University.

8looocky Corp.

AssistantGeneral Manager (June 2015 - January 2017)

► Creation of a UTM's generation tool to track 100% of the digital customer journey
► Development of commercial strategies for customer type, increasing sales by 15%.
► Work order management processes, increasing on-time job delivery by 30%.

► Managed a team of 3 people.

Ventas SA.

Business Analyst (January 2016 - July 2016)

► Problem analysis and troubleshooting with Kanban, and Gemba.

► Improved telemarketing dialog and keywords, increasing sales by 15%.

► Managed a team of 7 people.

Autobuses de Oriente.

Junior Supervisor (March 2015 - August 2015)

► Workshop problem-solving with Kanban, Gemba, and SMED, reducing the time buses spend on routine inspections by 30%.
► Update of the security equipment of 100% of buses in one month.

► Managed a team of 15-20 people

Freelance

CAD Designer (January 2014 - February 2015)

► Design of mechanical parts for cars with SMED productive process, delivering 100% of orders on time.
► Managed a team of 5 people.

National Autonomous University of Mexico

Adjunct Assistant Professor (January 2013 - January 2014)

► Upgraded traditional workbooks to electronic presentations.

► Redesign of exams and evaluations.

► Managed groups of 25-35 students.

Hard Skills

Anaconda

Appsflyer

Autocad

Azure

Brandwatch

Business Manager

C++

CDP

CSS

Databricks

Docker

Fluidsim

GPT

GeNIe

Google Ads/Analytics/Cloud

/Colab/Data Studio

Databricks

Hugin

HTML

Illustrator

Javascript

Lisrel

Looker

Logosoft

Matlab

Mastercam

Microsoft 365

Miro

Moat

Photoshop

Power BI

Power Apps

PMO

Prezi

Python

React

Salesforce Datorama

Saphire

Smartdraw

SPSS

SQL

Streamlit

Tableau

Termograf

Visio

VSCode

Watson

Wordpress

XLSTAT

Soft skills

Adaptability

Assertive communication

Creativity

Dashboard build/design

Early Learning

ECO217 Instructor

Emotional Intelligence

Ownership

Prioritization

Public Speaking

Problem Solving

Team Leader

Education​
Doctoral Degree in Energy Engineering - Applied Data Science

National Autonomous University of Mexico, Mexico City, Mexico (August 2017 - Jul 2020)

Master's Degree in Energy Engineering - Applied Data Science

National Autonomous University of Mexico, Mexico City, Mexico (August 2015 - July 2017)

Bachelor's Degree in Industrial Engineering

​National Autonomous University of Mexico, Mexico City, Mexico (August 2010 - July 2014)

Associate's Degree in Environmental Diagnostic

​National Polytechnic Institute, Mexico City, Mexico (August 2006 - July 2009)

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